Wednesday, November 26, 2014

Easy SEO for Bloggers

Easy SEO for Bloggers

As part of my Blogging Tips series, I thought I'd put out a special post on SEO - after all, it's is a huge driver of organic traffic to your blog. Read on for my top tips!

What is SEO?

Search Engine Optimization (SEO) is how readers find your blog posts in a Google search. The more you work on your SEO, the higher your blog posts can rank! It's great because once you've accomplished the basic steps of SEO, people can find your posts on their own, without your promotion on social media or elsewhere.

Of course, it's still a great idea to promote on social media anyway, but isn't it best to get readers from as many sources as possible?

Easy SEO for Bloggers


Step 1: Choose Your Keyword Phrase

Let's take for example my post on the List of Best Twitter Chats for Bloggers I wanted to make sure any reader who does a Google search on that topic would find my post fairly easily. SEO helps your post rank higher in Google so it shows up right away.

First, think of what you want your post to be searched as. What will readers be typing into Google to find your topic? Possible examples for my Twitter chat post included "best twitter chats for bloggers" or "list of best twitter chats for bloggers."

Whatever phrase you go with, this will be the building block of most other SEO steps.

Step 2: Post Title

Make sure your keyword phrase is in the title of your post. This helps Google know what your post is all about.

Note: Arrangement of the words does matter. "best twitter chats for bloggers" is not the same as "twitter chats for bloggers best." Choose the order you think the most readers will search for, and make sure to use the same exact phrase throughout your post.

Step 3: Post Headers

Google also looks at headers in your post, so make sure to have at least one header, and put your keyword in there. 

In blogger, this can be easily done without HTML by highlighting text and choosing "heading" shown below:

Easy SEO for Bloggers

If you prefer to use HTML:

Headers have a specific HTML code, so this means more than making the text larger and in bold. Here is a basic code for a header:  


 <h2 style="text-align: center;">Easy SEO for Bloggers</h2>  


Step 4: URL

Be sure to put your keyword in your URL as well. Most blogging platforms create each URL from the post title, so as long as your title has your keyword phrase in it, you should be good here.

Step 5: Content of Post

To tell Google what your post is about, it's also important to have your keyword phrase in the body of your post itself. Don't include it too many times, or else it starts to look spammy. General rule of thumb is to include the keyword 3-5 times.

Step 6: Image Name

Save your images with the keyword phrase as their names. For example, instead of  "IMG_001," I could have used "list of best twitter chats for bloggers." Google actually looks at this! If you're uploading pictures from your camera or phone that's fine, you can just rename them before uploading onto your blog.

Step 7: Image Alt Text

Similarly, put your keyword in the image alt text. In blogger you can do this by simply clicking on an image > properties > alt text, as shown below:

Easy SEO for Bloggers


Easy SEO for Bloggers

Step 8: Search Description

Putting your keyword phrase in your post description helps your SEO as well. In blogger, this can be found on the right sidebar when editing a post:

Easy SEO for Bloggers

Step 9: Internal Links

Internal links are simply links to other pages on your own blog. It helps to link back to your other posts or pages, because Google follows those links to see what your blog is about as a whole. 

For instance, if you're writing a post about a new coat or lipstick, you can include a quick sentence saying something like "see my previous coat/lipstick post here," with a link to another post you did on a similar topic. 

Step 10: Referring Links

It really helps your page rank to have other sites linking to you. But you don't want just any site to link to you, you want reputable sites. Best case scenario, the New York Times or CNN somehow discovers your blog, falls in love with it, and links to you. These are highly reputable sources and if they link to you, it tells Google that you are worth ranking higher in search results.

Of course, you probably won't get linked to by CNN or the New York Times too often. The takeaway here is to shoot for people to link back to you, but keep in mind that the more reputable the site is, the better. 

This step is easier said than done. A great place to start is by guest posting on blogs, especially ones with a large following, as they will most likely be seen as more reputable by Google. Also, posting on social media helps because it is seen as being linked by Twitter, Facebook, etc., who are very reputable sites!

Conclusion

These 10 steps are a great starting point to get easy SEO for bloggers. The main things to remember are to keep your keyword phrase consistent and put it throughout your post: in the title, headers, URL, content - even image names count! 

If you liked this post, be sure to check out how to grow your blog on Twitter and how to take amazing iPhone photos!

Comment Challenge: Have you utilized SEO in your blog? What are your top SEO tips for bloggers?

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46 comments

  1. These are great tips! Using alt tags really helps your images pop up in Google Images!

    Jessica
    the.pyreflies.org

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  2. I had NO idea about the search description!! You pretty much just changed my blogging life LOL!!


    www.blovedboston.com

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  3. Great tips, I always do an i've noticed some of my post are almost at the top of google search


    x,abril


    http://the-colorpalette.blogspot.mx

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  4. Thanks Jessica! They so do - these tips are simple, we just have to remember them! :)

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  5. Hahah omg so glad to help! I'm a SEO nerd :P

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  6. That's amazing! SEO is so worth it in the long run :)

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  7. Awesome tips Chelsea!! I had no idea about the post headers & alt tags! Will be implementing these tips into my future posts :) Thanks!


    Jenny
    From the Desk of J

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  8. This is so helpful!

    I didn't know many of these things. Thanks for sharing.
    x
    Stella from a A
    Shiny Place

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  9. Thanks a lot, it's really helpful! :) x

    dominosdiary.blogspot.ch

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  10. Very helpful post! I've never used SEO because it always scared me. I always thought it would be too much work and I could just get by promoting posts through social media and building a following that way. Definitely going to take these tips into consideration though! (:

    Lots of Love,
    Manpreet

    simplymblog.com

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  11. I've always wanted to know how SEO works and that all makes loads of sense so thanks! Although, I'm not really sure if I'll use it because the action of mentioning the same phrase in so many places makes the writing seem less genuine to me. I don't know. Thanks for the advice anyhow!! xx

    -M
    The Life of Little
    Me

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  12. Very informative, I'm still learning so much about the blog life. Thanks so much!


    www.dressed2dnines.com

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  13. I do it without knowing it.. after participating in the #usbloggerchat, I try to be more conscious of it.. of course I don't always do it because sometimes I'm too tired when writing a post and just want to get something scheduled for the next day.. probably not good ;)

    Arianne

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  14. No problem Jenny! I'm so glad you got something out of it :)

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  15. No problem Stella! Glad you found it helpful :)

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  16. Thanks so much Manpreet! I totally know what you mean, SEO has this big looming presence, but it's just a series of little things to remember! :)

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  17. So glad it makes sense M! And I know what you mean, it's sometimes tough to make it all genuine. Using some steps is better than none though!

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  18. No problem! I feel like I learn something new about blogging every day :)

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  19. Aw I'm so glad the #USBloggerChat was helpful with SEO! You can always go back to a post after you publish it and add the SEO steps too. :)

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  20. Thank you so much!! We were having a discussing about SEO last night and I am a total noob at it. You have taught me everything i need to know. I will totally be following this guide like a bible to try set it all up! Its still a little over my head but my goal is to hopefully nail it! Thank you again!


    Analesha xx
    lipsandbubbles.blogspot.com

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  21. My Blogger doesn't have that search discription box :/ went to look as soon as I read this but it's missing! laviecece.blogspot.com xx

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  22. Lovely blog post, you helped me out here! I love these kind of posts as they are so helpful. I do enjoy working on SEO and referral links too, it's so interesting how the internet and webpages work x


    http://leannewinters.blogspot.co.uk

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  23. Thanks for these great tips! I never thought about the importance of headers in posts!

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  24. Great tips! I'll take these on board from now on!


    http://www.jennieemma.co.uk
    xxx

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  25. Great post, helpful!


    www.loveyourfateblog.blogspot.com

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  26. These are great Chelsea! Sometimes you only think that other bloggers will read your post, however the general public will be interested in the content too!


    Emma Jayne x

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  27. This was insanely informative, thank you for sharing this with us! I've been doing some of these, but I had no idea about the heading tip. I'm definitely pinning this so I can peek at it from time to time to make sure I'm on the right track :)

    xo marlen
    Messages on a Napkin

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  28. Super helpful and actionable tips, thank you. I've been doing a few of them (the photo name has really worked well for me) but I haven't been that good at doing my meta description and image alt text, I'll have to work on it!


    Kindness is the best accessory,
    Rebecca - RebeccaKelsey.com

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  29. Thanks Rebecca! I'm so glad you found these tips useful! If you're short on time, image alt text has more SEO weight than the meta description! :)

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  30. Thanks Marlen, so glad you found it useful! Let me know if you have any SEO questions in the future :)

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  31. Thanks Emma! It's so true, you never know who will be searching for your topic!

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  32. Thanks Caitlin, I'm glad you found it helpful! :)

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  33. Thanks Jennie! Let me know if you have any questions :)

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  34. I know, right? These are all easy to do, you just have to know about them!

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  35. Aw thanks Leanne! I'm so glad you found it useful & I couldn't agree more it's fascinating how this all works!

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  36. Hi Cece, does your blogger have the other options, such as location and labels? If not, they may all be hidden to the right of your post and you can unhide them.

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  37. Thanks Natasha! Glad you enjoyed it!

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  38. Thanks Analesha! I'm so glad you found it helpful. About the search desc, does your blogger have the other options, such as location and labels? If not, they may all be hidden to the right of your post and you can unhide them.

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  39. thank you for this post on a beginners guild to easy seo hopefully it will help me with mine , caroline from nomorefrizzyhairdays.blogspot.co.uk

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  40. Blomfield Man &amp; Co.March 13, 2015 at 6:44 AM

    Great post and some good juicy tips!

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